Abdul Rahman
1 min read
In This Article:
Uber Technologies, Inc. (NYSE:UBER) is one of the 10 best AI stocks to buy according to billionaire David Tepper. On June 17, the company announced a new product that aims to introduce a novel advertising format. Dubbed “Ride Offers,” the product allows brands to sponsor or discount user rides. “Ride Offers” will operate under Uber Advertising and be accessible to riders in New Zealand, Australia, Mexico, Brazil, the United Kingdom, Canada, and the United States.
According to Uber, “Ride Offers” will allow riders to benefit from discounted or even free rides funded by advertisers. On the other hand, advertisers will gain customer loyalty and brand affinity when they sponsor rides. The company also cites research from NRG, which indicates that 65% of Uber users agree that ads with direct discounts or money-off stand out. It also found that 64% of riders feel more positive about the brand offering such promotions.
Uber Technologies, Inc. (NYSE:UBER) is a global mobility and delivery platform. It operates through three main segments: Mobility (offers ridesharing, car rentals, micromobility, and public transit options), Delivery (for food, grocery, and retail delivery through Uber Eats and white-label logistics via Uber Direct), and Freight (a digital marketplace connecting shippers and carriers).
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Disclosure: None.
