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Alphabet Is Undervalued. Should You Buy GOOGL Stock Here?

« Tue Jun 24, 2025 »
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Amit Singh

4 min read

Alphabet (Google) Image by Markus Mainka via Shutterstock

Alphabet (Google) Image by Markus Mainka via Shutterstock

Alphabet (GOOGL), the parent company of Google, has seen its shares decline in 2025, with the stock down approximately 11.7% since the start of the year. This drop reflects concerns over increased competition in the artificial intelligence (AI) space, mounting legal and regulatory scrutiny, and broader economic uncertainties impacting advertising expenditures, a key revenue driver for the company.

Despite these headwinds, Alphabet’s business is showing solid resilience. The tech giant remains a dominant player in digital advertising, with its Search and YouTube platforms generating steady revenue. Its subscription services, hardware products, and rapidly growing Google Cloud division have also provided meaningful support to its overall performance. Importantly, Alphabet’s integration of AI into both its advertising and cloud businesses is beginning to pay off, helping the company remain competitive in an evolving tech landscape.

Further, from a valuation standpoint, Alphabet stock looks compelling. GOOGL stock is currently trading at levels significantly lower than those of other major tech giants, including Microsoft (MSFT), Apple (AAPL), and Amazon (AMZN). Alphabet stock appears undervalued relative to its long-term earnings potential and dominant position in key digital markets. Let’s take a closer look.

www.barchart.com

www.barchart.com

Alphabet is firing on all cylinders, with its diverse business segments continuing to deliver strong double-digit revenue growth. From Search and YouTube to subscription services and Google Cloud, the company’s core operations remain resilient and are thriving, led by the integration of AI across products and services.

AI is becoming a key growth engine for Alphabet, particularly in its Search business. The launch of AI Overviews has boosted user engagement and commercial queries. Now reaching more than 1.5 billion users monthly, AI Overviews has expanded its reach and the range of questions it can answer. Importantly, Google is maintaining stable monetization levels with this tool, providing a solid foundation for future innovation and revenue streams.