Alejandro Gonzalez
1 min read
Autorola UK has named George Fitzpatrick as its new sales director, as the company looks to accelerate commercial momentum across its digital automotive services, according to a company press release.
Autorola UK is the British division of Autorola Group, a global provider of digital vehicle remarketing and automotive IT and is headquartered in Odense, Denmark.
Fitzpatrick, who reports directly to managing director Neil Frost, will oversee the commercial strategy for Autorola UK’s three core business units: the Marketplace wholesale remarketing platform, Autorola Solutions’ asset and workflow management tools, and INDICATA’s used car data intelligence services.
Bringing more than 24 years of sales leadership experience in the automotive sector—including senior roles at JLR and DEKRA—Fitzpatrick steps into the role at a time of significant growth. The broader Autorola Group now operates in 25 countries, with the UK arm expanding its footprint among dealer groups, fleets, and OEM clients.
“We are pleased to welcome George and his wealth of automotive experience to drive commercial success across our three UK business units,” said Frost. “We look forward to him enhancing our market presence and expanding into new segments.”
Fitzpatrick said he was excited to join a “fast-moving digital business” and noted the industry is undergoing a “decisive shift” toward smarter, more efficient remarketing solutions.
“Our mission is to enable the next generation of remarketing, fleet management, and data-driven mobility solutions—with the customer at the centre of every innovation,” he added.
"Autorola UK appoints George Fitzpatrick as sales director" was originally created and published by Motor Finance Online, a GlobalData owned brand.
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