Samantha Conti
3 min read
LONDON — Net-a-porter has named a new leadership team, including some company veterans, who’ll be working with the recently appointed chief executive officer Heather Kaminetsky.
New owner LuxExperience said the team will “reenergize” Net’s “value proposition and brand appeal, and benefit from the efficiencies and resources of a bigger group in the back-of-house operations.”
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Brigitte Chartrand has been named chief buying and merchandising officer and will oversee all categories. Previously she was vice president of womenswear, kidswear and all other categories at Ssense.
Prior to Ssense she was the founder of Reborn, a boutique that garnered acclaim for being the first to bring directional brands to the North American market.
Claudia Plant, who was famously “employee number one” and a cofounder of Net-a-porter when it launched in 1999, is returning as chief brand and customer officer, overseeing marketing, brand and content.
She is credited with helping to establish Net’s voice, identity and editorial approach. She was most recently chief marketing officer at Stella McCartney, and prior to that, she held senior executive positions at Hunter and Burberry.
Jeffrey Trosch has been named president of North America, overseeing marketing, personal shopping and PR. Most recently he served as marketing director and country lead for North America at Net. His previous experience includes communication roles at Shinola and Moët Hennessy.
Chris Chan has been promoted to APAC region president, overseeing marketing, PR and personal shopping in the region. He joined Net in 2012 and has served as marketing and communication director APAC at Yoox Net-a-porter for the past three years.
Many other people will continue in their leadership roles. They include Anna Milne, merchandising director; Ankita Bhargava, director of digital marketing, and Victoria Knight, site trading director.
Michael Kliger, CEO of LuxExperience, said: “Heather’s appointment as CEO, combined with the newly formed management team, marks an exciting new chapter for the business.
“Her deep understanding of the Net-a-porter customer from her previous tenure, combined with her proven track record of driving significant changes and growth, make her the natural leader to re-energize the customer proposition of the brand and streamline the business for future financial success.”
Kaminetsky served as Net-a-porter’s vice president, global marketing, until 2016 before joining Mytheresa in 2021 as president of North America. She said she feels “closely connected to the brand, which has always set the standard for fashion, discovery and exceptional customer service.”
