Prosper Junior Bakiny, The Motley Fool

Wed, Jun 18, 2025, 2:02 AM4 min read

• Johnson & Johnson has an impressive streak of payout increases, indicating a robust business.

• Merck is facing challenges, but it can overcome them through innovation.

• 10 stocks we like better than Johnson & Johnson ›

There are excellent reasons to invest in dividend stocks, including the fact that they typically outperform their non-dividend-paying peers in delivering strong market returns over long periods.

However, just because a company pays a dividend doesn't make it attractive in and of itself. Income seekers want stocks that can perform well and consistently raise their payouts over the long run. Although few have what it takes, two excellent candidates in this regard are Johnson & Johnson (NYSE: JNJ) and Merck (NYSE: MRK).

Johnson & Johnson has faced several issues in recent years. First, revenue growth hasn't been as impressive as the market would have liked. Second, the company is still facing thousands of lawsuits related to its talc-based products, but multiple judges have shot down its attempts at a settlement. Third, recent regulatory changes in the U.S. have enabled Medicare to negotiate lower prices for some of the drugs it spends the most on, and the first round of negotiations will feature three of J&J's medicines.

Though these are real challenges, the flip side is that Johnson & Johnson has dealt with regulatory changes and lawsuits for decades, and has performed well throughout. Medicare didn't even exist when J&J was first created. The pharmaceutical giant's ability to generate consistent earnings should, eventually, grant it the flexibility to navigate regulatory changes.

Additionally, Johnson & Johnson maintains an excellent credit rating, despite the lawsuits, so it can fulfill its financial obligations. Furthermore, the company has implemented changes to its business that could ultimately lead to even stronger financial results and revenue growth. It spun off its lower-growth consumer health business, Kenvue, in 2023.

J&J is doubling down on innovative pharmaceuticals and medical devices. It has a deep pipeline of investigational medicines and is developing important new devices, including its robotic-assisted surgery machine, the Ottava system, which is expected to generate numerous revenue opportunities over the long term.

Johnson & Johnson is an impeccable dividend stock with a streak of 63 consecutive dividend raises. The company's long history of payout increases is another piece of evidence that points to the strength of its underlying business. That's why, despite the headwinds the stock faces, I have no intention of selling my shares.