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How GM + Nvidia are changing the face of the automotive industry

John Paul Hampstead

7 min read

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General Motors is making significant strides in revolutionizing its manufacturing processes through a new partnership with chipmaker Nvidia. Announced in March, the collaboration aims to harness the power of artificial intelligence to enhance automation, cut costs and improve efficiency across GM’s factories.

At the heart of this partnership is Nvidia’s advanced computing technology, which GM is leveraging to build custom AI systems for its manufacturing operations. The automaker is using Nvidia Omniverse with Cosmos to create digital twins of its assembly lines, allowing for virtual testing and simulation of production processes before physical implementation.

This is JP Hampstead, co-host with Craig Fuller of the Bring It Home podcast. Welcome to the 25th edition of our newsletter, where we go deep into one of the largest-scale tech-industrial partnerships in the automotive industry.

“Using digital twins, we simulate a running production line before it’s constructed, optimizing our planning process and allowing us to scale faster while saving time and money,” explained JP Clausen, GM’s executive VP of global manufacturing and sustainability. “It also helps our team members identify and solve problems more effectively.”

These digital simulations enable GM to test and refine new production processes without disrupting existing vehicle manufacturing, a critical advantage as the company balances production of both traditional combustion engines and electric vehicles.

The partnership extends to training robotics platforms for operations such as material handling, transport and precision welding. Through a combination of AI and machine learning, GM has developed systems that can identify potential issues in manufacturing, such as leaks in battery packs, allowing for quick repairs and supporting quality control.

The automotive industry, led by companies like GM, remains the largest user of industrial robots in America. According to Brookings Institute data, nearly half of the 233,305 industrial robots in the United States are employed in auto manufacturing. Michigan, home to GM’s headquarters, accounts for nearly 28,000 robots — approximately 12% of the nation’s total.

Detroit, in particular, stands out as the robot capital of America, with more than three times the number of industrial robots compared to other metropolitan areas. By 2015, the Detroit-Warren-Dearborn area had 15,115 industrial robots in place, or 8.5 per 1,000 workers, a significant increase from 5,753 robots in 2010.