Nauman Khan
4 min read
Cryptocurrency stocks have been gaining serious traction ever since regulators opened the door to spot Bitcoin (BTCUSD) exchange-traded funds (ETF). Major players like BlackRock (BLK) and Fidelity have already made waves in this space, but now, a surprising new entrant is making headlines. Trump Media & Technology Group (DJT), best known for its social media platform Truth Social, is pivoting toward digital finance with a newly proposed Bitcoin and Ethereum (ETHUSD) ETF.
Officially titled the Truth Social Bitcoin and Ethereum ETF, the fund plans to allocate 75% of its assets to Bitcoin and 25% to Ethereum, with Crypto.com tapped as custodian and execution agent. With Yorkville America Digital as the sponsor, Trump Media is positioning itself as a bold new player in the booming crypto ETF space.
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For investors intrigued by DJT’s leap into fintech and crypto, this move could either mark a savvy expansion into a red-hot market or a risky detour from its media roots. Here's what you need to know before betting on DJT stock.
Trump Media & Technology Group is best known as the operator of Truth Social, a social media platform launched by President Donald Trump in 2021, along with a nascent video streaming service, Truth+, and a newly announced fintech brand, Truth.Fi. The company’s stated mission is to provide an “America First” online ecosystem free from perceived Big Tech censorship, monetizing via subscriptions, advertising, and financial services.
Valued at around $5 billion by market cap, DJT has been one of the worst-performing stocks in 2025, with shares down more than 45% year to date. Moreover, the valuation is at sky-high levels. The company’s trailing price-sales ratio stands at roughly 1,190x versus a sector median of 1.22x, implying an extraordinary premium over its peers.
On May 27, Trump Media & Technology Group announced a $2.5 billion private placement aimed at building a Bitcoin treasury. The private placement includes about $1.5 billion of new common stock issued at market price and $1 billion of zero-coupon convertible notes convertible at a 35% premium. All proceeds will be used to build a Bitcoin treasury. After the raise, CEO Devin Nunes declared that Trump Media will hold cryptocurrency as a core asset, calling Bitcoin an “apex instrument of financial freedom.”
