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Alibaba Is Restructuring Its E-Commerce Unit. How Should You Play BABA Stock Here?

Yiannis Zourmpanos

3 min read

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Alibaba by testing via Shutterstock

Alibaba by testing via Shutterstock

China’s Alibaba Group (BABA) is making waves with an ambitious plan to restructure its core consumer-facing business, consolidating food delivery platform Ele.me and travel portal Fliggy into an all-new e-commerce unit. CEO Eddie Wu termed the restructuring a “strategic upgrade” while Alibaba is shifting from an old-school marketplace to an end-to-end integrated consumer platform powered by machine intelligence. The stock is already up more than 33% in the year to date, gaining momentum on rumors of such restructuring.

The restructuring comes amid signs of fresh momentum for China’s e-commerce sector and speculation about potential spinoffs, including the possible return of an Ant Financial IPO. Even though shares are still much lower than their all-time highs, investors are taking notice again in 2025.

China-based Alibaba is a multinational cloud computing and e-commerce firm. It operates across consumer retail (Taobao, Tmall), cross-border retail (AliExpress, Lazada), cloud computing (Alibaba Cloud), logistics (Cainiao), and digital media and entertainment. Its market capitalization is roughly $271 billion and Alibaba remains one of Asia’s most influential technological powerhouses.

BABA shares have gained 33% in 2025, handily surpassing the S&P 500 Index’s ($SPX) 4.5% gain. The stock had bottomed at $71.80 at its 52-week low but was recently trading above $113, up nearly 60% from its lows.

Investors are responding positively to stabilization trends at Alibaba’s core China businesses and its new focus on shareholder returns.

https://www.barchart.com

https://www.barchart.com

Despite the YTD rally, BABA’s valuation is still attractive relative to peers. BABA trades at 11.8x forward earnings and 2x price-to-sales, both lower than its historical averages and its sector benchmarks.

Alibaba recently reported strong Q4 FY2025 results. Its revenue rose 7% year-on-year to $32.58 billion, and its adjusted EBITA rose 36% to $4.5 billion. What was most notable was that its net income rose 1,203% to $1.65 billion. Its adjusted EPS were $1.73, up 23% from the prior year, easily beating Wall Street estimates.

Cloud growth remains robust, and AI-related product revenue saw triple-digit gains for seven straight quarters. For fiscal 2026, analysts have a consensus EPS estimate of $9.72, forecasting nearly 18% growth year over year.