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Rivian (RIVN) Stock Gets $13 Price Target as UBS Eyes Long-Term Potential in R2 Launch

Ghazal Ahmed

3 min read

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We recently published a list of 10 AI Stocks Gaining Wall Street’s Attention. In this article, we are going to take a look at where Rivian Automotive, Inc. (NASDAQ:RIVN) stands against other AI stocks gaining Wall Street’s attention.

On May 27, Investment bank UBS Group AG maintained a “Neutral” rating for Rivian Automotive, Inc. (NASDAQ:RIVN) and upgraded its price target to $13 from $12. Rivian Automotive is an automaker that creates and manufactures electric vehicles, as well as software and services.

The Swiss investment bank views a positive long-term outlook for the stock despite the challenging near-term environment for EVs. This is particularly because of the upcoming launch of the R2 model, anticipated in 2026.

“We remain Neutral rated on RIVN given a likely tougher near-term EV environment, but we do see potential for a positive longer term outlook, particularly as we get closer to R2 launch and gain more clarity on the potential ramp.”

Rivian (RIVN) Stock Gets $13 Price Target as UBS Eyes Long-Term Potential in R2 Launch

Rivian (RIVN) Stock Gets $13 Price Target as UBS Eyes Long-Term Potential in R2 Launch

A state-of-the-art electric vehicle charging at a station at a suburban mall.

Here is the investment note from analyst Joseph Spak:

“In this report, we focus on Rivian-specific trends from our 2025 UBS Evidence Lab Global EV survey results. While an increasing number of U.S. consumers are aware of the Rivian brand, overall awareness remains low (13% vs. 10% last year). Further, only ~5% of BEV owners/buyers indicated they would consider purchasing a Rivian (up from 4.5% last year). For reference, we estimate Rivian’s 2024 U.S. BEV share (excluding vans) was ~3%. The survey indicates that consumers still want more EV choices and alternatives, which may be positive for Rivian. In fact, of those who would consider buying a Tesla, ~30% are more likely to consider purchasing a Rivian (up from 26% last year).