The Weekly Sip: BodyArmor chills out for summer | Health-Ade’s SunSip soda goes grape
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The Weekly Sip is Food Dive’s column focused on the latest news in the rapidly changing and growing beverage sector. From inaugural product lines to big investments and controversial topics, this column aims to quench the thirst for developments in the category.
Coca-Cola BodyArmor Chill is the beverage giant’s latest offering in the growing sports drink category, featuring a “refreshing, cooling sensation” in every sip.
BodyArmor Chill contains electrolytes, vitamins B & C, antioxidants and coconut water. The products are available for a limited time in three flavors: Frozen Cherry, Frozen Orange and Frozen Berry. The drinks are available in 28-ounce bottles.
Coca-Cola has experimented with “cooling sensation” beverages in recent years, including Sprite Chill, a cherry flavored variety of the soda that debuted last year using “proprietary flavor technology.”
First launched in 2011, BodyArmor gained popularity as an alternative sports drink to category leaders, notably PepsiCo-owned Gatorade and Coca-Cola’s Powerade. A decade later, Coca-Cola purchased the entirety of BodyArmor for $5.6 billion, the largest acquisition in the soda giant’s history.
As consumers increasingly seek to quench their thirst with their beverage choices, sports drinks like BodyArmor have seen a sales boost. BodyArmor unveiled a refreshed brand identity last month, aiming to emphasize its hydration appeal among younger consumers.
A leader in the kombucha space is debuting a fresh flavor of its better-for-you soda in time for summer.
SunSip, the line of prebiotic soda launched by Health-Ade in 2024, has debuted a grape flavor, available at Target and on the brand’s website.
According to SPINS data cited by Health-Ade, grape is the second most popular flavor of prebiotic soda. The drink contains 5 grams of cane sugar, prebiotics and vitamins C, B6 and B12, along with fruit juice and monk fruit.
SunSip has nine flavors, and grape joins recent additions Orange Creamsicle and Mango Lemonade.
Functional beverages continue to disrupt the traditional soda market, with category leaders Poppi and Olipop gaining a stronger foothold as consumers abandon sugary drinks.
Category leaders have acknowledged the shifting landscape.
Coca-Cola debuted Simply Pop, a line of gut health-targeting sodas. Meanwhile, PepsiCo chose to pay nearly $2 billion to purchase Poppi, the brand that includes apple cider vinegar in its ingredient list and first gained attention after an appearance on Shark Tank.
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